Email Marketing
$230.00
– Segmentation is key, we must know our users as well as possible in order to send them quality, useful and interesting content. Segmenting the database and personalising the content allows us to better connect with your user, so that they feel that what they are receiving is unique to them and generates value.
– We can quickly measure the effectiveness of email by analyzing user behavior and actions through defined metrics: clicks, open, bounce, unsubscribe, among others.
By having an immediate measurement, we can analyze the results to optimize as soon as possible. But we should not take anything for granted, nor stay with what worked, we have to keep trying.
– It is economical, you do not need to make a large investment to run a campaign, and you can see in a short time the return on investment (ROI). There are even platforms that allow us to create free accounts to create and run campaigns, such as Mailchimp.
Description
Emails are generally sent with a conversion objective to help boost the brand, product or service we are offering and are sent to potential customers (leads) or existing customers (contact lists).
Within these emails, are the Transactional which are sent as a result of user interaction on a website or application, and have a higher percentage of openness because the user comes from making a process and wants to ensure that it has been done correctly.
This can be a bit overwhelming, thinking about all this amount of emails and the time they should be sent, this is where automation comes in, it is an excellent resource to interact automatically and personally with users, and thus deliver the content at the right time of the purchase decision process.
